Google Analytics is a powerful web analytics service offered by Google that allows website owners to track and analyze various aspects of their site's performance. By providing valuable insights into user behavior, traffic sources, and website interactions, Google Analytics enables businesses and individuals to make informed decisions to optimize their online presence. By integrating Google Analytics into your website, you gain a comprehensive understanding of your audience, enabling you to make data-driven decisions to enhance user experience, optimize content, and improve overall website performance. Regularly reviewing and analyzing the data provided by Google Analytics is essential for refining your online strategy and achieving your business goals. How to integrate it with Muvi
Sign Up for Google Analytics: Go to the Google Analytics website (https://analytics.google.com/) and sign in with your Google account. Follow the prompts to create a new Google Analytics account for your website. Create a Property: After setting up an account, you need to create a new property for the specific website you want to track. A property represents the website or app you want to analyze. Get Tracking Code: Once the property is set up, you'll be provided with a unique tracking code. This code is a snippet of JavaScript that needs to be added to every page of your website. Integrate Tracking Code: Copy the tracking code provided by Google Analytics. Paste the code into the each page on your website via SEO settings under VD. Or you can preferably add just before the closing </head> tag via BYOD. Verify Installation: After adding the tracking code, return to the Google Analytics dashboard and check the "Realtime" section to confirm that data is being collected. It may take a few hours for the initial data to appear. Explore Reports: Google Analytics provides a wealth of reports and insights. Explore the dashboard to gain information on user demographics, popular pages, traffic sources, and more.