Meta Pixel
Track the actions taken by users on your website with Meta Pixel
Meta Pixel is a piece of code that you place on your website to track the actions users take on your site after clicking on a Meta ad. It works by placing and triggering cookies to track users as they interact with your website and your Meta ads. These interactions can include page views, purchases, sign-ups, and more.
Meta Pixel boosts ad performance by tracking website actions post-ad clicks, aiding conversion tracking, audience targeting, and ad personalization. It refines targeting strategies, enhances ad engagement, and optimizes ad spend allocation through insightful attribution modeling, ultimately maximizing ROI.